Consumer behavior is the basis of any business strategy. Global events and trends over the past few years have significantly impacted key factors that determine consumer behavior: economic fluctuations and technological innovations. The ongoing financial instability and the huge impact that the pandemic has had on offline businesses are creating new trends in consumer behavior, which we will examine in this article using Kazakhstan and other countries as an example. According to McKinsey, % of CEOs consider consumer behavior research to be the foundation for successful business. () A detailed understanding of this aspect helps: Digitalization of the consumer sector As we all know, the pandemic has had a huge impact on the development and implementation of digital services in the lives of many people.
For example, the range of digital services that European consumers afghanistan cell phone number list interact with has doubled as a result of forced isolation . Among other things, the prolonged isolation has contributed to the introduction of technology and digital services into the lives of the older generation. According to a study by Euromonitor International, % of respondents aged + have a smartphone, and about % of them use social media at least once a week. The older generation's adoption of technology not only speaks to the expansion of the potential target audience for many businesses, but also to what modifications in the presentation of electronic platforms and applications are advisable to consider in order to attract this audience: simplicity and convenience of interfaces, clear digital/visual solutions.
A strong correlation was found between GDP per capita and the level of digitalization of a country. (Denmark, Finland, Sweden, Switzerland, Great Britain) have a GDP per capita above , euros. An interesting situation in this regard is developing in Kazakhstan: although the GDP per capita in Kazakhstan is about , euros, which is low by European standards, in terms of the level of electronic participation of citizens, Kazakhstan occupies one of the strongest positions in the world - th place (out of countries), and in the Digital Intelligence Index ranking of large economies by digital evolution, Kazakhstan took th place in terms of the speed of digitalization development .