The core is that father and son have a "blood" relationship. What is a brother relationship? Because mature products on the market are facing fierce market competition, although they are not in direct competition, they will help each other to achieve a win-win situation through mutual exposure. For example, members of JD.com can enjoy the membership benefits of iQiyi, which is a typical mutual help. So what is the purpose of this kind of assistance? There are two points: Acquire new users and build an ecosystem. In terms of acquiring new users, whether it is for consumers () or for enterprises (), every time a new product is launched, it will be promoted through various channels to attract users.
Usually, some mature products that luxembourg phone code users trust are used to help divert traffic. Because the products have won the trust of users, it is easier to use them to divert traffic to establish an initial user base. Not only new products do this, but even mature products must continue to increase exposure and traffic when the market competition is fierce in order to maintain competitiveness and market position. For example: guide you to download, follow, register to experience, etc. ... Speaking of building an ecosystem, this is not difficult to understand. Over time, the company will continue to launch new products related to the original products to form a complete corporate ecosystem.
In the process of developing successful products, we often find gaps in certain functions, which will give rise to more product lines. These product lines will become more and more sophisticated as the business deepens, and there will be more linkages between them, eventually forming a sustainable closed-loop ecosystem. Just like Alibaba has invested in many companies, Tencent and Toutiao have built their own "family bucket" to ensure that different products can support and link each other. Once the infrastructure is well built, a solid corporate barrier can be formed. In addition to the investment strategy layout ecosystem, how do you design the jump entrance between products? If a product function is very complex and requires a special operation interface to handle more details, then it will be used as an independent application (ii) to adapt to more vertical market segments.