Authentically as yourself

[Shishirgano9]

With all this pointing to an extremely small window of opportunity to influence a purchase, sellers must make a rapid impact when they finally get the opportunity to connect with a buyer. In the past, I’ve shared many tactics for connecting with buyers in an emotionally-connected way. Some examples include using empathy to get buyers to answer your toughest question, mastering the critical art of listening, connecting face-to-face, and personalizing your outreach.



Infusing personality into your sales motion is just as critical! This means nepal cell phone number list showing up , a human being, in a way that transcends the business conversation. Of course, I’m not suggesting you kick off your cold calls by sharing your weekend plans or political views with your prospects. But things like showcasing your quirkiness, your charming sense of humor, your knowledge of psychology or home cooking, your office background, or a whimsical story about your kids or pet, are scientifically proven to enhance your sales performance.



There are two main reasons for this: 1. Open self-expression improves confidence, and confidence sells! Studies have shown that when someone acts confidently, it adds weight to their words. For example, researchers at Carnegie Mellon found that displaying confidence is more influential in establishing trust with buyers than domain expertise and past performance. 2. People buy from humans, not robots, and humans aren’t perfect. Social psychologists Elliot Aronson, Ben Willerman, and Joanne Floyd conducted a study focused on interpersonal attractiveness.