For this reason, we have prepared a list of practices that will show that gym marketing can be worked on in different ways.planningmany small and medium-sized entrepreneurs (in this case, small and medium-sized gym owners) tend to slip up in this part. Marketing without planning is like entering a gym without knowing your objective inside and the exercises you need to do, in other words, everything can go wrong, right? Therefore, give great value to your planning.
He must anticipate all or, at least, the main points to execute turkey whatsapp data his marketing strategies. Its function is to reduce the margin of error in actions and serve as a map for them. Among these points, we can highlight with examples: environmental analysis: evaluate the strengths and weaknesses of your business, opportunities and threats, competitors and everything that can influence the functioning of the gym; objectives: attract new students in one year and reduce the rate of turnovers (cancellations) to customers per month; monthly and reduce customer acquisition cost (cac) by % during the year; personas: who will these strategies be aimed at? What language will be used? What are the problems and objectives of this audience? Channels: in which ways will the personas be impacted? Social networks, blogs, email, events, newspapers, etc.
Action plan: the tactics and strategies that will be used and their differences; schedule: deadline for carrying out marketing actions and achieving goals and objectives; budget: how much will be spent on each strategy; performance indicators: the kpis and metrics used to monitor the results of your campaigns. Create your personaspersonas are characters that help companies better understand their target audience and define an ideal customer profile.