Automatic bidding in PPC advertising

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Learn how to save time managing your PPC campaigns and increase your profit with automated bidding in Google Ads.
The times when it was necessary to manually set all the values ​​in a PPC campaign down to the last keyword are over.

Current advances in modern technologies such as france phone number data machine learning and artificial intelligence now offer us amazing options that were not available to us when managing PPC campaigns just a few years ago . These are primarily so-called automatic bids, where Google Ads' artificial intelligence , based on a large amount of data, sets the exact cost-per-click (CPC) bid for each keyword in your PPC campaign that will lead to the optimal fulfillment of your predetermined goal.

Benefits of automatic bidding
Goals can be, for example, the highest number and value of conversions, the highest traffic, or the highest return on investment. In any case, automated bidding can save you a huge amount of time . It is simply not within the power of one person to monitor each keyword, compare its performance, and think about what price to set per click. Automated bidding, on the other hand, works 24 hours a day, 7 days a week, and without any payment requirements.
Although some advertisers have not yet fully embraced automated bidding, probably due to the fear of losing control over their advertising budget , progress cannot be stopped. Soon the time will come when we will all switch to automated bidding, also because artificial intelligence, which is constantly improving, has a very hard time competing. PPC campaigns with automated bidding will simply be more successful, whether we want it to be or not.