Find keywords with sufficient potential

[rUparaHmaN012]

With the help of tools like the Google Ads Keyword Planner , you can quickly get hundreds of keywords related to your business. Of course, not all of them are suitable for use. Creating a good keyword list takes a lot of time and sober research.

For keywords from the Google Ads Planner, you can also georgia phone number data see the monthly search volume values, the competitiveness of the given term, and the average price you pay for one click on your ad. As you can see, the higher the search volume, the higher the competitiveness and the higher the cost per click (CPC) . Your goal is to find the optimal balance - keywords that have a sufficiently high search volume, but at the same time the lowest competitiveness and cost per click. At the same time, however, they should also have sufficient commercial potential, i.e. the aforementioned purchasing intent.

You will probably find that it is not very worthwhile to target general keywords such as "sports shoes". These short and general terms have a huge search volume, but also high competition and cost per click. Moreover, their commercial potential is not very high . It is much better to precisely define your offer using so-called longtail keywords.

Long-tail keywords
These are multi-word phrases that are much more specific about your offer, for example: "women's red Adidas functional t-shirt". Targeting long-tail keywords is a strategy that marketers often use for both SEO and PPC. For PPC campaigns, this approach is beneficial for several reasons:

• Lower costs and less keyword competition
• Highly targeted and relevant keywords
• Greater commercial potential

Although these multi-word terms don't have as much search volume, they generally have much higher conversion rates compared to regular keywords.