Differences from normal advertising

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There are significant differences between regular Meta ads and retargeting ads in terms of delivery methods and effectiveness.



item Regular ads Retargeting Ads
Delivery target New users based on demographics and interests argentina mobile database Past site visitors and product viewers
Conversion rate Average 0.5 to 2% Average 2-6%
Advertising Costs Relatively expensive Cost-effective with efficient delivery
Key points to improve effectiveness
To maximize the effectiveness of your retargeting ads, keep the following three factors in mind:

Changing advertising messages based on time since site visit
Related product suggestions based on product browsing history
Offer special offers to reduce cart abandonment
Combining these elements can maximize the effectiveness of retargeting ads. On a fashion e-commerce site, displaying sale information for the products viewed by users and outfit suggestions can increase purchasing motivation.