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SEOs and developers – what they know and what they most often make mistakes with
Jindřiška Rennerová – Head of SEO at SHOPEA.CZ
Developers often think they can handle SEO on their own, unfortunately this is often because they often have a misconception of what it entails.
It's good to have checklists with developers and constantly "educate" each other.
Common thread: Empathy and a pro-client approach are often just as important to clients as the technical skills of a specialist.
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Embeddings sound scary, but they're actually not that complicated.
You can scrape a website using apify, then import it into vector space using quadrant, and poland phone number data then use it in combination with GPT using Dify.
Common thread: If you are developing a project, it is a good idea to vectorize it and then use it in this form. Great power.
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Pricing in SEO – experiences with abandoning the hourly rate
Michal Pecánek – SaaS SEO consultant
Although hourly wages are extremely simple, they also have many disadvantages (e.g. different intentions of the client and the intermediary)
Therefore, it makes sense to consider other options (for example, project pricing)
Pricing and invoicing the “Discovery” phase and tasks is a very good idea
Common thread: It's good to constantly think about pricing and test new approaches.