Clicks from LinkedIn are generally more expensive

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It is certainly true, if you take a lead from LinkedIn compared to a lead from Facebook, there is a huge difference on average. On Facebook, it regularly happened that we got registrations from people for whom CAFLOU really wasn't there. For example, they saw an advertisement on Facebook that said CAFLOU was also for construction professionals, and bricklayers registered there. A bricklayer has a team of two people and it is rather unlikely that he will use sophisticated cash flow management. On the other hand, such people do not come from LinkedIn. Currently, the price per lead is a relative term for us . A lead who is the head of a small company is a completely different lead than if it is a junior who likes the application and who then recommends it somewhere in the company, but that is probably the end of it.

In what ratio do you divide brand and performance campaigns?
As I mentioned, today it's about 50:50. Now we're iran phone number data pushing performance a little bit because we're trying to expand abroad, but in the Czech Republic it's 50:50. Branding and building awareness are very important to us. There are a lot of companies here that don't even know they have a problem, don't know they're missing out, or don't know that their operations can be solved better, and you have to show them that they have a problem and that it can be solved. For example, our premium cash flow management tool . Most small companies simply don't manage cash flow. They do everything from their heads. They look at the account, and either the money is there or it's not. And if it's not, they start cutting. And we have to force them, through educational and awareness activities, to start thinking that even if they have money, they should start planning for it. Even when we started with Facebook, we tried to create a need . We wanted to tell people that there was a way to have order in the company and it worked.

The second thing is that there is a huge pressure on the information systems market, whether it is project management, CRM, ERP, invoicing. Imagine that you want a simple project management tool and you have at least 30 options to choose from. In the end, you choose the one that someone recommends to you or that you have heard about. If I search for "project management system", 5 systems pop up that are very similar, two of which I know and the others I don't, so there is a higher probability that I will choose the solution that is more familiar to me. That is also the purpose of a brand campaign .