Mention of your business will inevitably happen and that's enough

[nishat@264]

Sometimes hosts simply ask for a media kit or one-pager . In this case, I send them a Google Doc link that contains all of the above information in one place.

Having these documents handy will make it easier to follow up. You can always tweak the answers slightly to make them more relevant to the podcast. For example, we keep a different list of topics depending on whether the podcast is about sales, branding, customer service, SaaS, marketing, etc.

How to be a good guest
Once you've finally been invited, it's important to make sure you're a welcome guest.

Don't try to over-hype your business. It's more shandong cell phone number list important to provide value to the audience than to turn it into a business opportunity.

Remember: This is about building long-term brand recognition and audience relationships, not short-term sales. Very few people buy your product or service immediately after hearing you on a podcast. It’s more important to grow your audience and establish yourself as an industry expert than it is to get quick sales by being featured as a guest.

In our experience, once you've been on a few podcasts, you'll notice that there are two questions that come up in most podcasts:

At the start:

Why did you create [company name]?

At the end:

If people want to know more about you or [company name], where should they go?

It is best to prepare the answers to these questions well.

Also, it’s a good idea to have an outline for each topic you’ll be presenting to podcast hosts. You don’t need to have this in writing, but it’s a good idea if you’re a stickler for good preparation.