Mistakenly assume that all visitors are part of your audience

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Knowing your audience is an integral part of creating an effective plan . Many entrepreneurs try to simplify their audience as much as possible, but this inevitably leads to you reaching out to people who are not interested in your products. Such advertising will not bring you anything at all, it will just waste your money.

For example, marketers often try to target so-called millennials in their campaigns . However, this is the category that most Instagram users fall into, and it’s definitely not a group you want to target japan phone number data as a whole. Instead, study your audience to better understand them. You shouldn’t be interested in all millennials, you should be interested in people who are willing to buy your products .

By understanding who your potential customers are, you will not only be able to create more precise targeting, but also adjust the tone and content of your communications to speak to them in a language they understand.

Social marketing on Instagram

You buy fans and subscribers
We all know that buying fans is against the rules of all social networks . However, there are still people who succumb to “bargain” offers and buy thousands of fans for a few crowns.
These offers sound very good at first glance. In reality, however, buying fans can make your social media page perform much worse. How is this possible? Whenever you publish a post on a social network, the algorithm will display it in the feed of several of your fans. The more these fans share and like it, the more the algorithm will think that this post is high-quality and will start showing it to other of your fans .
Now imagine that you have purchased another 1,000 fans in addition to your original 100 fans. Now 90 percent of your audience is made up of people who are not interested in your posts at all . They probably don’t even read them, let alone like them. What does this mean for the social network algorithm? This means that your post is not worth much to them and there is no reason to continue showing it. As a result, your original followers will see fewer of your posts . And that is definitely not something you should have in mind when buying followers.