2024: action plan for your b2b sales!

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In the previous blog, we talked about trends for 2024 in the business world and, based on them, we created the ideal action plan for you who want to double your company's numbers!

We are talking about results like those of our more than 500 clients spread across Brazil, who have exceeded 100% growth in less than a year!

So, if you are planning to achieve the growth your business deserves, make your mission easier with a focused plan for B2B sales!

Time to organize the house for the coming year. Let's go?


Pillars of the action plan

We certainly understand that to structure a flawless end-to-end B2B sales operation, you need to act on what we call the 4 pillars of sales:

. Processes;

. People;

. Technology;

. Strategy.

Therefore, by not structuring clear processes Spain telegram data training their salespeople and recruiting good professionals, not investing in technology and not defining strategies, most companies do not reach their maximum sales potential!

Want an example? About 74% of companies have difficulty acquiring customers.

These same companies have difficulty finding qualified workers in Complex and Consultative Sales.

With all these points interconnected, we have found a way for you, in a short period of time, to solve your business problems and focus on what really matters: selling!

Therefore, we have summarized all the necessary actions and you will see the result now!



The best action plan to set your goals in 2024.





4 steps to implement the action plan for B2B sales




Now, get your sales team ready, a pen and paper because here comes planning!

Follow the thread:



Part 1 of the action plan: Process Structuring




To conclude this part, it is important to make a checklist of small actions to get into the habit.

Yes, for us, processes are sequences of actions that will result in a macro objective for your company, be it:

– Identify critical points in the sales funnel;

– Automate repetitive tasks;

– Cadence flows;

– Measure results;

– Ensure efficient communication between departments.

So, first you must map out the macro goals for the coming year and then break them down into small tasks, over a specific period, which, together, will achieve the desired result.

Here, we do this with all the demand generation strategies we implement in our process.

Based on a critical analysis of the history of these processes, it is possible to understand what worked, what can be optimized or discarded.

This way, with control over your company's processes, you have much more control over its growth!



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Part 2 of the action plan: Professionals who Make a Difference




One of the things that most impresses us in the corporate world is how one of the most important professions in the world does not have a specific training.

So, to become a good sales professional, your salesperson needs to undergo regular training to improve their skills.

The data doesn't lie, according to the Sales Management Association, companies that invest in sales training have a 10% higher customer retention rate.

Customer retention?

Yes, with continuous training focused on negotiation techniques and product knowledge, your team can better serve your customers in a personalized way!

Therefore, to create a continuing education routine , you will need:

– Identify skills gaps in the team.

– Offer personalized in-person and online training for identified bottlenecks.

– Implement mentoring programs and weekly or biweekly simulations.

– Set individual and collective goals and create a meeting routine that allows you to help your salespeople achieve them.