You can also follow trends and do numerous benchmarks to identify new opportunities to attract leads and sell more.

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An impact like that can take time and a lot of effort to measure in traditional advertising. But that kind of data, as we said before, is the core of Digital Marketing.

With a well-structured campaign and good Key Performance Indicators (KPIs) you can test various approaches at the same time, monitor multiple channels and understand which of those works better for your company.


Costs
A Digital Marketing campaign can cost the same as a traditional one, but the main malaysia cell phone number list reason businesses are migrating to online advertising rests on an imperative word: optimization.

The difference here is tightly connected to the last point we discussed. With more data and more tools to analyze them, a company can focus its investment on the channels that give the best results.

Before online marketing, most campaigns demanded for big investments in reach but with lower engagement and conversion rates.

Now, it is possible to bet on a campaign with a smaller bugdet that connects with your buyer persona, attracting a lot more leads. You can spend less overall or use the saved money to improve even more your strategy.

Return Over Investment (ROI)
Optimized campaigns generate better results, both in brand awareness and sales. That equation is important for success when investing in marketing.

Traditional Marketing still has its place and may generate a satisfactory ROI. The difference is how Digital opens up more possibilities.

Online channels have various price points and demands that can fit any goal or budget.

It is great for assessing opportunities and testing different results over the investment made — another chance to optimize and sell more while spending less.


How to choose the best strategy for your company?
Looking at all channels you have available in both ways of advertising, it is hard to pick one as the universally best strategy to reach great results.

The cold truth is that there isn’t one right answer. It all depends on what your goals are, how much money you can spend and the resources available to do it — especially time and talent.

But one variable is fundamental in that equation: your target audience. When all your considerations have a target in mind, you can narrow channels, find a coherent voice, optimize costs and bet on what converts the most.

Traditional or Digital, it will all come down to what works better for your public.