The prospect learns of your existence

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There are different models to conceptualize this process. The traditional version describes four stages of the sales funnel, from awareness to interest, decision, and finally action. Growth hacking teams prefer Dave McClure’s Pirate Funnel, which describes awareness, acquisition, activation, retention, referral, and revenue as the six stages of the sales funnel a customer goes through during their buying journey.

For the sake of keeping it simple, we're going to stick to the basics while defining a template :

interest: the prospect verifies your value
decision: the prospect decides that they cambodia cell phone number list trust you to solve their problems and acts on that trust by making a purchasing decision
long-term relationship: the prospect has become a customer
People learn about you, they check you out, they make the decision to become and stay a customer. As a marketer, you need to get a prospect to learn about you, check you out, commit, and honor that commitment for a long period of time. Sounds a lot like the stages of your love life, right?

#1. Awareness
As with dating, you start from a situation where you and your prospect don’t know each other. You have—or should have—a clear idea of ​​your type, your buyer persona . These are the people you know you can provide value to. Showing them that you can do this is how you build trust and establish a relationship.

This is where they enter your sales funnel.

Conceptually, there are two ways to do this. Either your prospect comes to you (inbound), or you go to them (outbound).