AIDA: understand this methodology

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AIDA (Attention, Interest, Desire and Action) is a methodology that advocates a cycle that people go through before conversion. In other words, it focuses on understanding consumer behavior and, thus, guiding them more satisfactorily through the sales funnel, considering their thoughts, desires and needs. AIDA is therefore based on the consumer's purchasing journey.

The AIDA model was created by Elmo Lewis, a pioneer in sales and advertising in the United States in 1899. The main objective of the creator of the AIDA method was to optimize the sales process. To do this, Lewis assumed that it was necessary to attract the attention of the potential buyer, guide him about the product and/or service he wanted to purchase and, only then, convert him into a customer.

AIDA is a method used by sales and marketing teams that focuses specifically on consumer behavior. It is based on the idea that all customers go through a cycle, called the purchasing journey , which goes from the first contact with the business to the moment of the decision (or not) to purchase.

Basically, the AIDA method takes into account information about what the consumer thinks, needs and wants to propose the necessary steps to generate leads and achieve more sales. In other words, the model serves to encourage undecided customers and make them move forward through your sales funnel.

The word AIDA is an acronym formed by the initials in Hong Kong telegram data of the main stages of this journey, which are: Attention, Interest, Desire and Action.



The 4 steps of this model


Attention to AIDA
At the beginning of the approach, the biggest challenge to be faced is to capture the lead's attention. This is the moment in which the lead will decide whether or not it is worth opening up the conversation to continue or not. The idea is to deliver something that really arouses the audience's curiosity, an approach that also helps your company stand out from the competition.



Interest
After capturing the lead's attention, it is essential to spark their interest in your solution. Here, you start from the point that the potential buyer has already entered your sales funnel, so you must create actions that help them develop an interest in buying. To do this, it is highly recommended to highlight the strengths of your product/service and how these can solve the problem that the lead has.

In other words, you need to keep this potential customer engaged with your marketing actions, in a way that subtly guides them towards making a decision. This is the time to focus on the product's strengths and those that are most relevant to the problems the consumer faces. In other words, show that the customer's pain and your solution can be a perfect match.