Check the quality of your conversions

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Not every conversion is equally valuable. Sometimes you may have a large number of low conversions and sometimes just one that will earn you much more. You can see different quality of conversions not only within different keywords, but also within different marketing channels. For example, you may find that a PPC campaign on Facebook brings a lot of traffic and newsletter signups, but its overall share of sales is not very high, while a PPC campaign on Google Ads does not bring many conversions, but they are much more valuable and you earn more from them. If you are managing a PPC campaign for an e-shop, find out what the average order price is and how a possible change in the cost per click will affect not only the conversion rate , but also its amount.

You can then adjust your CPCs differently malta phone number data across platforms or across keywords within a single campaign to get optimal results and make your PPC ad profitable. You can view all the performance data you need about your PPC ads in Google Analytics if your accounts are set up and linked correctly.

If you have high average costs per click or low ROAS, be sure to check your PPC account statistics consistently, frequently, and regularly.

Improve CRO

Improve CRO
Monitor statistics on the increase or decrease in traffic to your landing page over a longer period of time. If traffic to your landing page is increasing but the number or value of conversions is not, it is likely a problem with your landing page.

There's probably something on your page that's preventing users from converting. Is the form too long? Is the page too complicated to navigate? Does the user have to click multiple times before completing the desired action? Does the page load quickly enough?