Key performance indicators (KPIs) are metrics that show whether your company is on track to meet its stated goals.
Below, we tell you some that reveal the achievements in capturing potential clients :
Customer satisfaction is a key indicator in the race to achieve your goals. One way to measure it is by reading app user reviews.
In the context of PropTech, digital tools allow the public to see a comprehensive overview of the properties managed by the company, which is reflected in reviews and the quality of responses to questions.
Another important metric relates to the average rental period. When users are satisfied, this is reflected in longer rental durations.
Using an app, you can collect data over a rental period and then add it up and divide it by the number of guests. This would give you a direct average of guests over a specific period.
It is also useful to address public demands by considering botim database information gathered from existing consumers about the facilities that could be incorporated into buildings.
We're referring to building conditions (heating and lighting conditions, etc.). Technologies that provide greater comfort for occupants are reflected in user feedback and, consequently, in the performance of the buildings.
Collecting and addressing this building data and controls can enhance its value to users.
In short, when the properties offered, the service and communication with customers are optimal, the generation of qualified leads is more likely .
Genwords: Proptech Marketing Specialist Agency
Genwords is a company that creates the digital information that users search for online. It engages users with brands and products through quality content.
Specifically, Proptech Marketing is gaining ground in the real estate industry thanks to technology-driven advances. Software systems, therefore, play a key role in its growth.