According to figures from Business Insider , one in two marketing agencies is using Artificial Intelligence in some of their campaigns. The various applications that AI has proven capable of carrying out have come to revolutionize our sector.
However, there is still a great deal of ignorance and prejudice about the use of this technology among Inbound Marketing professionals.
From the belief that its implementation will mean the displacement fusion database of copywriters and designers, to the overexploitation of its possibilities.
That's why we've prepared this article to address your questions and concerns about the applications and possibilities of Artificial Intelligence in Inbound Marketing .
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Artificial Intelligence: What it is and its Characteristics
AI is the digital technology operation that most closely resembles the form of human thought. It consists of three stages:
Collection and analysis of information
Learning and task emulation
Task improvement
It's a continuous improvement process in which the software's capabilities are refined and strengthened by gathering data. In other words, AI converts data into information and then into products, restarting the process to create increasingly refined products.