Data has shown us that the ultimate driver of a purchasing decision is customer experience. An experience that begins from the moment we attract them to the sales funnel . The key to achieving conversion is "personalization."
And the key to personalizing the sales experience throughout the marketing process—from product design to post-payment service, including the efficiency of purchasing channels—is data.
The information generated by users' actions allows us to truemoney database understand everything from their needs to their pain points, including their location and payment preferences.
Hence the importance of collecting and processing data collected through forms, purchase orders, interactions with a website, comments on social media, and throughout the entire digital ecosystem.
Business intelligence is one of the tools that allows us to convert this data into valuable information. As it allows us to profile and segment potential customers and improve the experience of loyal customers, our competitiveness increases and we remain at the forefront.
The processed customer data should guide decision-making in marketing strategies. These choices range from the appropriate platform for campaigns to the tone to use in customer communications. These decisions, through Business Intelligence, are made more accurate and efficient.
Business intelligence creates valuable information from which more effective inbound marketing strategies are developed.