Discounts, promotions, and coupons are synonymous with increased traffic , which will lead to more sales for your business. However, don't hesitate to share these updates in your email marketing messages so your audience is always informed.
For this strategy to work, it's important to define your buyertwitter database personas and what their primary needs are so you can provide them with products or services that are useful, valuable, and, above all, beneficial.
An engaging subject line for email marketing is when you have an exclusive discount code and want your contact list to know about it, for example: "Flash Deals until Friday, take advantage of these sales."
By sharing your promotions through email marketing, you'll not only attract attention, but also engage those customers you thought were lost.
Take emotions into account
According to neuromarketing, people are driven by emotions. Generally, most purchasing decisions and consumer behavior are driven by emotions.
Indeed, the words you choose and the tone with which you address your audience will stimulate readers to open your emails.