The results were that over six weeks, conversion growth increased by 22% , which equated to a gain of $800,000 in revenue from loans that were just beginning to be funded.
And it reduced spending on CPA campaigns by 20%, moj database which happened across all campaigns in the account.
Conclusions
The newly developed campaign type allows those less experienced in PPC or those who don't want to hire a PPC agency to generate leads and increase sales for their business.
Google Performance Max significantly reduces all the hard work involved in creating effective PP campaigns.
So you can focus all your energy on your business while intuitive artificial intelligence generates ads and automatically converts.
Campaigns are highly unlikely to be immediately productive, but the reality is that every campaign has its testing period. However, Google has shown that a high percentage of the results are positive and likely.
And that's why it's worth trying, and advancing in the ways of creating campaigns, to position brands and increase sales.