The backbone of every strategy, both content and campaign. It's our target audience.
This information will guide us in the segmentation stockholder database of the various campaigns we implement, as well as in the creation of our content. Knowing this potential customer will allow you to communicate fluidly and closely, which will eventually create a bond that will translate into a conversion. Keep in mind that most users' purchasing decisions are emotional in nature. Therefore, it's important that your audience considers you familiar and relatable.
Research and a deep understanding of your audience will allow you to reach them and establish the two-way communication we're aiming for, on every channel they use.
Your best allies when it comes to getting to know these potential customers are the various tools offered by social media to evaluate your audience . These allow you to research your audience, including demographics, geographic location, interests, and behavior.
Its use, combined with research into user behavior on your competitors' networks, gives you the opportunity to develop an appropriate Paid Social Media strategy that not only adapts to each buyer persona but also to the buyer's behavior on each of these channels, thus facilitating your lead generation .
It is important to know your audience, this allows you to communicate fluently and achieve your goals.