Inbound marketing can become your strategic ally for capturing quality leads. That is, reaching potential customers with a high conversion rate. How does it do this? Let's look at some of the actions you can implement, depending on the needs of your industry.
Automation in customer service
By definition, customers and users expect rcs database Fintechs to offer fast, easy, and personalized service in order to achieve a better service experience. Nowadays, thanks to the use of technology, these managers can even be bots.
They are an excellent option for providing immediate attention. Chatbots are computer applications based on artificial intelligence that simulate human conversations. They allow you to automate areas such as complaints and frequently asked questions, among others .
An omnichannel communication strategy is crucial to the customer experience in the fintech sector. This includes mobile apps for both Android and Apple; social media; email; and any other channel where the target audience is located.
Digital marketing and omnichannel strategies can make a difference. Social media tactics, email marketing, and WhatsApp marketing, for example, allow you to connect with potential and existing customers and strengthen customer service, ultimately building loyalty.