Once you've identified your target market, you'll need to select your target audience. To do this, you must carefully observe potential customers: from the contexts in which they operate to the emotions they experience when making a purchase, for example.
Find out which brands they identify with, what values they bc data europe hold, what their lifestyle is like, etc. This information should be translated into data that, when analyzed, clearly indicates who you're talking to, how they should do so, and through which channel.
If your target audience profile is appropriate, you'll see improved results from your marketing strategies.
Create the Ideal Marketing Strategy for Your Target Audience
Closely related to the above, if you know your market and have been able to clearly identify your target audience, you will be in a position to design an effective marketing strategy.
To do this, base your marketing strategy on these three fundamental pillars:
communication channels with the target audience (where are they located?, which channels do they prioritize?);
Tone and communication style tailored to the medium and target (How do I speak to them? What communication style do they use?)
valuable content (what do you expect from my product, brand or service? What are your needs and demands?).