Both terms are related and often confused, so it's worth taking a moment to differentiate them. Business Intelligence (BI) is a set of methodologies used to manage Big Data, which is constantly evolving and adapting to the pace of information.
These methods allow data to be extracted, analyzed, and transformed dentist database into useful information to create strategies tailored to the needs of each company.
While Big Data focuses on data capture and processing, Business Intelligence examines information to optimize decisions and actions.
An important characteristic of Business Intelligence is its backward-looking nature; that is, it examines a company's historical information to understand its development. In this way, BI allows access to previously classified data sets to find analytical patterns.
Business Intelligence also enables the study of internal statistics and corrects operational errors.
Data production was about 44 times higher in 2020 than in 2009. (HubSpot)
Relationship between Big Data and Marketing Automation
In the late 1990s, renowned computer scientist John Mashley published a paper called "Big Data and the Next Wave of Infrastress" in which he foresaw how technological tools would change work processes and data analysis.