Podcasting's recent and massive popularity is due to the fact that today, people can access content from any device and choose what to listen to and when.
Since the beginning of radio, audio as a communication channel job seekers database has allowed for strong connections with audiences. There are three main sensations this type of material generates in listeners:
Familiarity. Radio shows have always managed to create a close relationship thanks to their regular broadcasts. Listeners who listen to their favorite programs typically develop a bond with the hosts, and this can be a key factor for brands: people prefer to buy from companies they trust.
Through a podcast, you can help your buyer personas learn more about your company and keep it in their minds.
Empathy. With the right content, it's possible to make listeners identify with your brand's values and purpose.
Projection. Radio has always been an excellent medium for audiences to embrace the ideas presented.
Podcast in Figures
According to Statista, the number of podcast listeners reached a record 485 million in 2020 and is expected to reach 800 million by 2025.
Of this total, 65% stated that they began listening to this format in the last three years, clearly demonstrating that it is a growing trend.