It's a tool you can include if you want to conduct more advanced keyword research and optimize your content on different digital platforms. This way, you'll reach a broader and more diverse audience.
Keywords Everywhere is a browser extension that provides architect database information about keywords on the websites you visit. It displays valuable data, such as:
Search volume.
Competence.
Keyword cost per click.
It's valuable for identifying keywords that can be used for content optimization. It also streamlines the research process by providing information directly from the browser.
Semrush
Semrush has become known for its advertising benefits, but it can also be useful for keyword research. It helps you make the keywords offered by AdWords profitable.
SEMrush makes these profitable keywords competitive niches, as it will provide you with some overlapping data such as volume and competition.
On the other hand, this tool will also show you all of a competitor's paid keywords and the ads they're using for each one.