Do you want to improve your social media ranking ? Do you need to create valuable content to improve your user experience? Do you want to increase loyalty?
It's easy! The secret is to keep the following aspects in mind:
Importance of Storytelling
A well-crafted storytelling is capable of generating a connection chinese overseas asia database with the audience. To do this, tell a story that is consistent in itself. Where does your product fit into that story? Be careful! It can be the vehicle or the channel for the story to come to life, but never the protagonist.
How to do it then?
Good stories respond to the beginning-middle-end structure. With this in mind, think first about your business and its history, and then use all your creativity to transform your messages into true experiences that inspire your audience to identify with and develop a connection.
These are stories created by the brand itself, in which a story is described where the product is present, but its presence is made so natural that the public doesn't feel like they are being sold.
And there's more…
For storytelling to be effective, don't forget:
That it responds to the structure of introduction-knot-outcome.
That it contains a moral related to the brand's values.
Use a register and style appropriate to your buyer persona
Create a story where the audience can integrate and feel part of it.