While we mentioned the importance of having branded links on your website, it's important not to go to extremes: you should try to strike a balance.
If there are no branded links, your profile will be highly suspicious forex database to Google; conversely, if you exceed the number of links that identify with your domain name, you can also be penalized.
Therefore, to avoid spam, you should periodically review your site's link profile and maintain a careful balance between the guidelines necessary for search engine positioning and those that help you avoid being classified as spam.
Make anchor texts coherent
Above all, search engines value naturalness and quality. If your content has too many anchor texts to other domains, it's a sign of over-optimization that Google's algorithms may consider suspicious.
Avoid poor or low-quality content
As always, content is the backbone of every website and allows Google to perform many checks to categorize it in search engines: whether it's original or duplicate material, whether it has a high bounce rate, or whether it's not long enough.