Video marketing has gone from being a nearby trend to becoming a reality . After all, the format creates a greater connection with users, in addition to generating much more engagement .
Despite being on the rise, there are several possibilities for putting video marketing into practice. And, to help you select the most suitable one, we have separated some trends within the segment.
1. Short and relevant videos
TikTok popularized the format of short videos that capture our attention.
The biggest challenge is to convey a message that is objective, relevant and attractive at the same time . After all, the competition is fierce and viewers' time is short.
The trick is to understand how your argentina mobile number audience behaves . In addition to the topics of interest, evaluate when they watch the videos. If it is while doing another activity, for example, it may be important for the videos to have narrators.
2. SEO for videos
If we’re talking about video marketing, SEO couldn’t be left out. After all, there’s no point in creating incredible content if people can’t find it.
Furthermore, according to a study by SEMRush , videos are 53 times more likely to appear on the first page of searches.
For this to happen, some tips are basic, such as:
Include the keyword in the video title and description;
Add relevant tags ;
Think about subtitles to improve the user experience.
And, if you need help optimizing your video marketing strategy, be sure to get in touch with us so we can help you!
3. Online events
Due to the pandemic, online events have become much more present in our lives. And this is another excellent video marketing strategy.
In addition to being cheaper, digital events can be accessed by people from anywhere. In other words, the reach is much greater!
The trend is that, as life returns to normal, events will start to become more hybrid . And those who know how to take advantage of the format will have a lot to gain!
4. Videos without sound
That's right, you read it. According to Verizon Media , 92% of users watch videos without sound.
In addition to including subtitles , the biggest challenge is to include interesting images and take care with the editing. This way, you can capture the viewer's attention, even if the video has no sound.
5. Interactive videos
Finally, interactive videos are gaining more and more space, both in marketing strategies and in the hearts of users.
There are several ways to create a video of this type. For example, the viewer can choose what to watch next . Or, they can navigate through the scene or choose which camera to watch the scene from.
Producing a video marketing strategy this way is a bit more complex and costly. However, it has the potential to take your brand to the next level!
Keep in mind that it’s not enough to just produce videos for the sake of it. You need to think about your personas and surprise them . This way, your content will be delivered in a relevant way that captivates your audience.