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You may only be able to mention some of the lists of products and services, including the most important ones.
How to create a value proposition of a company
4. Connect the value of your product to the customer’s problem
Now you have all the factors required to create your brand value proposition. You may need to do a little word molding to connect your customer’s problems with your business value.
5. Differentiate yourself from other providers
The last step will be identifying and delivering your unique selling point. This is essential as it convinces customers to choose your business over your competitors. So, be creative here and stand out in every customer’s mind.
An alternative method to create your value proposition in business involves using a template. This method may work better for some users than many value proposition canvas examples.
It is because, with a template, you must only work on gathering the points according to its demands, considering your product value proposition. Below are some of the best value proposition templates you may use.
Geoff Moore Method
This template comes from Geoff Moore’s book, which is:
For (customer) who (needs), our (product or service) is (industry category) that (benefit)
Filling in this template will get your brand proposition ready.
Steve Blank Formula
This is much more straightforward, and here is how this template goes:
We Help (X) to do (Y) by doing (Z), where X represents the customer, Y represents the needs, and Z represents the USP and business value.