Maintaining an active content marketing strategy for several years in a row is no easy task, right?
And one of the main challenges in relation to that is that you always have several topics to cover within your blog.
What do you do when you've already saturated your keywords and covered most of the topics within your market?
In today's Rock Labs you're going to learn how to solve this problem and continue to keep your strategy active for more and more years.
Welcome to the new edition of Rock Labs
In today's episode we're going to talk a little about creating azerbaijan email list 194608 contact leads new content once you've saturated the main keywords in your market.
What do you do when you reach this point? Are you already out of ideas?
Well, think a little about the Rock Content blog.
We have been publishing digital marketing content since 2013 and we have had periods where we published 14 pieces of content per week.
That is, we have already addressed a world full of topics and if you continued following us, you have seen that we continue at a high frequency.
But how do we do it? How do we continue to address multiple topics within digital marketing, even after creating so much content?
On the Rock blog, for example, we have already published more than a thousand pieces of content , so you can be sure that we have already racked our brains a lot to come up with new topics.
Today I'm going to show you the method we use here at Rock on our blogs to keep the strategy moving.
The first way, and the one I use most here, is the competition analysis .
Competitive analysis
Well, in order to think of new topics, it is always important to keep an eye on your competitors.
What are they publishing? What types of content are they covering? Are they sticking to one niche or are they covering a slightly broader range of content?
It is essential that you monitor what your competitors produce and what generates more traffic for them.
For that I use the SEMrush tool .