It will also not have escaped your notice that the US politicians want to split up the company Facebook . They want to separate Instagram and WhatsApp, companies that were bought by Facebook for many billions. The question is whether that will work, and what they will achieve with it. Is it only good for the economy, because in this way (healthy) competition can arise again? And is competition in the field of social media good for the user?
In terms of innovation, it is said yes, but in terms of ease of use and satisfaction, it seems not.
Instagram is not just an app. It is a place where 500 million people from all over the world come together every day to watch, listen to and discuss stories. With friends, family, acquaintances, with people they admire and people they have never met in real life but with whom they share something. This also happens on Facebook, WhatsApp, Snapchat, TikTok, LinkedIn, Twitter, Telegram and hundreds of other social media apps. So what is so special about Instagram?
Instagram is currently the most used platform after Facebook, and the only phone number library platform where visual storytelling is so easy. Most of the content is very personal and feels very close thanks to the full-screen Stories, personal video and live streaming.
But there is also danger. Last year, many new content forms and features were introduced in the app. Too much complexity and commercialism has caused many people to lose the pleasure of using the app.
New features, new navigation: what does that mean?
In 2020, a lot has changed in the app. The focus has shifted to Reels and Shopping. This can be deduced from the change in the main navigation in which these two icons, those of Reels and Shopping, are displayed in the middle. You can no longer ignore them. In addition, guides ( Instagram Guides ) have been added not so long ago. A form of content that almost resembles blogging. You can read exactly how these new Instagram features work in this article .