By posting content regularly, you will stay top of mind with your audience and they will think of you more quickly when they need a service like yours. You shouldn’t tell them they need your help. They should want to be helped by you. So be creative, inspiring and above all, authentic.
Take a look at the post below. Engagement is generated in two clever ways. First, the subject telegram data (language errors) and the closing question ("Which errors can you no longer see?") invite substantive responses. In addition, a personal perspective is offered on a business and social theme. This makes the post recognizable, which makes readers identify with the content more quickly.
Social Selling example
The same is true in the following post below. Hans Kazàn is a speaker, moderator and of course magician – a position in an industry that is having an extra hard time these days. He uses LinkedIn wisely to offer his audience a glimpse into his life and at the same time remain present for potential clients. He does not literally ask for a job, but lets them know what it is like for him to be on stage. By taking readers along in your own experience in this way, they will increasingly appreciate your messages and presence.