In short, dark social is an important channel that will deliver even more traffic in the coming years. In the short term, there are no tools expected that will make it as traceable as other socials. The value of the traffic is high, because in most cases it is a personal recommendation from person to person. Time to get started with a strategy for dark social.
Woman on cell phone in the dark.In 6 steps to a dark social strategy
Although the exact course of private traffic is not visible, there are several steps you can take to influence it. The steps below will help you reduce the blind spot and drive impactful traffic. It goes without saying that the very first step is to create super good content supported by strong visuals. No one shares mediocrity. Assuming that content is in order, the following 6 steps will help.
First, estimate how much traffic you get from dark social on your website. Although the traffic job function email database is not traceable, there are websites that estimate what percentage of traffic comes from dark social. To do this, go to the Dark Social Calculator from GetSocial and log in with your Google Analytics account. The site estimates the total amount of dark social traffic and gives the ten pages that got the most traffic.
With this you have set a benchmark for the success or failure of the actions you are going to take. It is only an estimate, but we have to work with what we have.