You already know that email marketing is one of the most used digital marketing resources for companies, which means that, with such a fierce competition, you have to be creative and know how to stand out and attract your contacts.
Everything starts with the subject line. It is meaningless to take all the technical precautions to ensure that your emails are sent by the provider if no one clicks to view your emails in the end. The content in the subject line of the email determines whether the desire and curiosity of the customer will be aroused.
Some tips for creating a successful subject:
Personalize the subject, most email marketing tools allow buy phone number list to use a variable in the subject that contains the name of the contact who will receive the email.
Be clear about the content of the email, state it directly and highlight the best part of the text in the subject line, especially if it is a promotion, coupon or offer.
Keep it loose, use emojis, hashtags and popular phrases.
Use emojis to distinguish email headers - TWO Digital
Customized subject with emojis
Use GIFs instead of static images at the beginning of the email.
Gif email marketing
Use GIFs in emails
3) Optimize your communication
The digital communication environment allows countless ways to present and store content, and you can take advantage of this to optimize your email marketing.
Communicate your message clearly and quickly, using links in emails to direct you to relevant content on your company page. In addition to optimizing your communication, you can also gain a new reader for your blog, a follower on your social network or a lead on your landing page.