Email can be a powerful tool to increase donations for your nonprofit. By building a relationship with your supporters and keeping them updated on your work, you can encourage them to give more.
nonprofits rely on various tools to raise money and spread the word about their cause. One of the most effective ways for a nonprofit to raise money is through email marketing. However, b2b email list email fundraising can be difficult due to multiple spam filters and clogged inboxes.
The good news is that with the right strategy, nonprofit marketing can be more successful than you think. In this blog post , you'll learn how to use email marketing to increase your nonprofit's donations.
17 Tips on How to Use Email to Increase Nonprofit Donations
Tips on Using Email to Increase Nonprofit Donations
1. Keep your emails personal and donor-focused
Your supporters want to feel like they are making a difference. When you write emails , be sure to focus on the impact of their donation. Thank your email subscribers for their past support and let them know how their donations make a difference.
2. Send updates about your work
A follow-up email is always appreciated. Your donors want to see that their money is being used well. Send regular updates on your work, highlighting the successes you've had thanks to their generosity.
3. Make Donating Easy
Make sure your donate button is prominent in your email and easy to use. Consider sending a link to a specific donation page rather than your general website.
4. Ask for feedback
Your donors are your best advocates. Ask them what they think of your work and how you can improve. This will help you make your organization more effective, but it will also show your donors that you appreciate their contributions.
5. Use email marketing to build a long-term network
Email is a powerful networking tool, according to recent studies . Networking via email can help you build relationships with potential donors, partners, and employers.
Campaign Monitor did a study and found that for every $1 spent on email marketing , the average return is $38.
6. Communicate with current donors and supporters
Today’s donors are more connected than ever. Today’s donors expect to be kept up to date through regular communication. As we discussed in the previous tip, email networking is a great way to connect with past donors and supporters. However, you can also use this networking opportunity to build relationships with your current supporters.
These communications may include updates about your event organization , updates on the work of your program, or other reminders to keep donors and supporters up to date on your organization.
7. Provide a proven financial justification
One of the keys to successful fundraising is proven financial motivation. People are more likely to donate if they are given a clear reason why they should donate. While nonprofits have their own reasons for doing what they do, there are some universal reasons why people donate.
8. Don't be afraid to ask for a one-time gift
People are more likely to donate when you ask for a one-time gift. Many people are afraid to ask for a one-time gift because they think it makes the donation seem less important. However, asking for a one-time gift amplifies the donation and makes it seem more significant.
Asking for a one-time gift, borrowing traditional marketing tactics , and creating a lead magnet are all great options for increasing donations. However, one marketing tactic stands out above all others. Using an existing email template can help you increase the number of donations.
9. Create an easy-to-use donation form
To encourage donors to donate, you’ll want to make it quick and easy for your supporters to donate. Creating a form that’s easy to fill out and easy to donate can help you raise more money . A donation form with lots of fields and codes will negatively impact the amount of money you raise.
By keeping your form simple and easy to use, you can encourage more people to donate. Include a description of your organization on the form to help potential donors learn more about your organization. You can also include a link to your website or other information about you, your organization, and your - mission .