Integration and configuration of Roistat

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Before starting cooperation with the agency, marketers at EkaterinodarInvestStroy had already worked with the Roistat platform. However, specialists from Like set up important reports for themselves and focused on those indicators that allowed them to optimize advertising and improve the quality of leads.

The main focus was on the following metrics:

CPL (Cost Per Lead): This metric helps you track the cost of attracting each lead, which is important for understanding the effectiveness of your advertising spend and controlling your budget.
CPQL (Cost Per Qualified Lead): A key indicator that allows you to twitter data determine the cost of a qualified lead - an interested buyer of real estate in Krasnodar. It is important for assessing the quality of leads and their potential for conversion into sales.

Linking leads to CRM: Roistat integration with the client’s CRM system also allowed tracking the sales department’s work with requests and helped assess the quality of this interaction.

These indicators became the basis for optimizing advertising campaigns, as they allowed the company's targeters and marketers to quickly adjust strategies, focusing on the most effective creatives and ads.