Over 80% of marketers agree that video has helped them generate leads , increase traffic and time on page, and convert prospects into paying customers.
Video is also the most popular content format online, but that statistic, while part time data often touted by marketers, means very little. After all, you’re not in the business of producing YouTube videos or filming viral TikToks.
A trend you should follow is a video on your homepage. Whether it’s a how-to video or a story-driven video, it can go a long way in helping you communicate your key message better. Don’t forget: you still need to write amazing copy for your homepage, as not everyone will want to watch a video.
Elementor , for example, has a great demo video. It shows off the builder’s capabilities and interface without being too distracting. It also loads quickly, which is important for both UX and SEO. So be sure to optimize your video for both mobile and desktop before you publish it.
Video marketing will continue to grow
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mehadihasan123456
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