The digital experience is, without a doubt, as complex as the in-person experience. Some say it is more complicated due to constant technological changes and new developments in the field. This is because, with each passing day, consumers' level of demand increases hungary mobile database their tolerance decreases. A small failure in the performance of an application is enough to make consumers become impatient, abandon the purchase and stop contacting the company. Here are some factors that have contributed to this change in behavior:
The need for communication between people and brands;
ease provided by new technologies, mainly tablets and smartphones and smart devices (Internet of Things);
Offering better digital experiences and new sales channels, through simple and fast websites and applications – but which are very complex for developers;
Companies are moving to cloud solutions, enabling greater elasticity during traffic peaks.