Another initiative is if a company can integrate its ordering system, searching for information directly from airline websites. Can you imagine the number of new customers that could be generated through this initiative? This is what Decolar.com does. APIs uk mobile database already been perceived by the market as powerful sources of revenue, and if your business has not yet paid attention to this opportunity, it is better to rethink its lead generation strategies.
Learn more about how APIs can help in Digital Marketing. If you've been paying attention to the latest developments in Big Data over the past 10 years, you know that companies now have important information about their users, readers, and viewers on the internet. This allows them to target ads better than any traditional format, and can offer a much higher ROI for advertisers.
In 2013, Twitter began working on an advertising API , and since then it has continued to develop tools to better integrate it with the main platform, allowing it to target ads to the most relevant end users. The company has access to billions of tweets that shape its users' preferences and tastes, and can use this information to work with other solutions through its API.
Another social media giant, Facebook, allows personalized targeting with solutions that work with Big Data. The Facebook Ads API allows advertisers to target ads to people who are already known to the brand, such as specific groups or users who already follow and like your company's page, and also take advantage of the opportunities offered by Big Data to expand ads.