But Facebook Messenger is not just an application for smartphones and tablets: it is also possible to integrate it into your website, to offer visitors a direct, personalized and interactive communication channel with your company.
In this article we will see how to implement Facebook Messenger on a website , what are the advantages and disadvantages of this solution and which tools to use to create effective and engaging messaging experiences.
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Why Implement Facebook Messenger on a Website
One of the reasons why it is worth implementing Facebook Messenger on a website is that you can increase engagement with visitors, interacting with them in real time and offering them information, assistance, support, suggestions, promotions and personalized offers.
This can create a relationship of trust and loyalty with potential customers, and increase the chances mail marketing to doctors of conversion and sales.
Another reason is that you can reach a large audience , taking advantage of the more than 1.3 billion monthly active users of Facebook Messenger, who will be able to contact your company directly from the messaging platform, without having to leave the site or open other applications.
Additionally, conversations started on the website will be saved on Facebook Messenger, allowing you to keep in touch with visitors even after they leave the site.
Finally, another reason is that you can simplify the management of communications , thanks to the features and tools offered by Facebook Messenger, such as the ability to use chatbots, integrate Facebook Messenger with other applications or services, and monitor the performance and statistics of conversations.
Using the Facebook Chat plugin is the easiest and fastest way to integrate Facebook Messenger into your website.
This is a widget that can be inserted into any page of your site, and that allows visitors to start a conversation with your Facebook page directly from the site, without having to open Facebook Messenger.