Advertising on Instagram and Pinterest: Your Complete Guide

sakibkhan29188 · Post by **sakibkhan29188** » Sat Apr 19, 2025 10:44 am

Since Facebook owns Instagram, it's no surprise to discover that Instagram ads mirror their Facebook counterparts: photo, video, and carousel. Similarly, Instagram advertising has a variety of objectives similar to those of its parent company.

Audience and targeting
Advertising on Instagram offers you the same targeting tools as Facebook. If you'd like greece phone number data to learn more about these market segmentation options, I recommend reading this article . In any case, keep in mind that Instagram user demographics differ from those of Facebook users. The largest demographic on Instagram is women (18-29 years old) who live in cities.

Prices
With Facebook, Instagram advertising offers a plan where you can pay by the number of interactions or by impressions (CPM). The average cost per click for an Instagram advertising campaign is $0.72. To buy ads on Instagram, follow the same steps as on Facebook :

Create a Facebook Business Page
Create goals for your Facebook ads
Choose an objective for your campaign
Choose your target market and define a budget
Choose how you want your ad to look
Finish your order
Create a report of your ads
Social Media Advertising: The Complete Guide | Hootsuite Blog

Advertising on Pinterest
Advertising on Pinterest
Image via Pinterest
Types of Ads
Pinterest ads are called promoted pins. They're essentially the same as regular pins, except you pay to promote their distribution to an audience larger than your follower count. There are three types of social media campaigns:

Awareness campaign – Its goal is to get your pins in front of people who haven’t heard of your business or aren’t interacting with your brand.
Engagement Campaign – Encourage Pinners ( Pinterest users) to engage with your content. This campaign is typically measured using the total number of clicks or the number of times your Pin was shared.
Traffic Campaigns – This type of post drives people directly to your website from promoted posts.