The Impact of Digitalization on MLM in the UK

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The role of social networks
Social media has revolutionised the MLM world. According to DSA UK, social media has become the largest single sales channel for distributors in the UK, generating 37% of all sales. Facebook and Instagram are the most popular platforms used by UK MLM entrepreneurs.

Younger generations are increasingly learning about network linkedin data marketing through social media, says DSA UK. Network marketing companies are adapting to this trend by developing special products, social media events and incentives to attract young people. At the same time, the emphasis on personal relationships protects network marketing from the negative impact of other entrepreneurial opportunities in the market.

Social media not only opens up new opportunities for customer acquisition, but also allows distributors to create and maintain communities of like-minded people, share experiences, and motivate each other. Video content, live broadcasts, customer testimonial stories — all these tools are actively used to promote products and business opportunities.