Data comparison Search Console impressions

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This is convenient for Google users, but it drastically reduces the click-through rate on organic search results. While people used to try to estimate the number of monthly clicks based on search volume and the average click-through rates of search results in positions 1 to 10, this is no longer easily done today.

and search volume
While Google measures search volume independently of the specific search philippines cell phone number list result, Google measures impressions in the Search Console for specific keywords and domains. To get a sense of the accuracy of search volume, we compared Search Console impressions with search volume. Since the rounding in the Keyword Planner is less for small search volumes than for large ones, we only compare search volumes with Search Console impressions for the month of August 2018.

Info : All keywords in this analysis have an average position in Google search results from 1 to 5. Since keywords in higher positions slide down to the second page of search results more quickly, they could potentially distort the impressions as a comparison value for search volume.

While the ahref study , which also compares search volume with Search Console impressions, shows inconsistency in the comparison of Search Console impressions and Keyword Planner search volume, our keyword comparison data is fairly proportional to each other, as shown in the figure below. Search Console impressions are sorted in ascending order.