Sta arrivando il BFCM (Black Friday e Cyber Monday), il periodo dell’anno in cui puoi guadagnare tanti soldi in pochi gi

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Read our 5 essential tips to help you prepare for your online advertising campaign .

A warm November is approaching and you just can't miss this important earning opportunity for your brand .

In this article you will read the fundamental tips to present your users with discounts and promotions as unmissable offers to seize immediately.

To do this, you need to present your products/services in the right way and at the right time.

And we'll show you how.

Let's start with the basics… what is BFCM ?

What is Black Friday?
Let's start with the most awaited Friday of the year: Black Friday .

Black Friday, the Friday of pre-Christmas shopping

Black Friday is a holiday of American origin.

The date is set for the Friday after Thanksgiving.

This huge commercial holiday was first conceived in 1924 by Macy's department store.

Their intention was to open the doors to Christmas shopping, once Thanksgiving Day was over.

Thus, inside the shopping center, unmissable accurate mobile phone number list discounts were offered that quickly attracted thousands of people.

Macy's invention also appealed to other stores, but it only achieved real success starting in the 1960s.

Black Friday officially became a national event in the United States in the 1980s.

It was during this period that the name Black Friday was coined.

Why is it called that?

The reason for choosing the name “Black Friday” is unclear.

Some people associate it with traffic and the inconvenience caused by hundreds of thousands of people queuing to grab discounted products, and others attribute it to companies' Black Friday, where employees call in sick to take advantage of the discounts.

In our opinion, the most reliable version is another one.

The reference to the color black is due to the fact that from that day of the year until the end of the Christmas holidays, cash registers and shop accounting books began to constantly record the + sign and thus to be “colored” black (the color with which profits were marked, unlike red which identified losses). And here is the choice of the name “Black Friday”.

Thanks above all to the web, Black Friday has spread throughout the world, also arriving in Italy.

And you need to be prepared with your brand.

In addition to Black Friday, another important commercial holiday is celebrated in November: Cyber ​​Monday .