The reasons for a website relaunch

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As mentioned at the beginning: There are many reasons for a website relaunch. Companies usually do so for obvious reasons. The design seems outdated, or there have been changes to the corporate design, such as a new color that now needs to be integrated into the website design. Another reason could be that the website is technically outdated and doesn't display correctly on mobile devices, i.e., it's not responsive. Or the user interface needs to be updated because the user interface is too complicated and the navigation menu denmark phone number data is too convoluted. Often, menu items have been added here and there over the years, so that the navigation menu eventually becomes too confusing. Sometimes there are legal reasons too—there's no imprint, or the website doesn't yet comply with the GDPR.



One reason that's often overlooked these days is the potential to use a website to acquire new customers or achieve other marketing goals. The website is no longer just a company's digital business card; for many businesses, it has significantly more potential to increase sales or lead generation. A lot of time and a large budget are often invested in a website relaunch without pursuing a targeted marketing strategy. While such a project may result in a super-fast and modern website, it lacks the resources for optimal inbound marketing .

Therefore, the lack of inbound marketing preparation is a key reason for a website relaunch. This includes integrating CTAs and forms, and creating pillar pages or a company blog. This requires some technical foundations to be laid on the website.

The time for a website relaunch may also come when the website needs to be optimized for SEO. This involves editing the meta description, optimizing the alt text and URLs, reviewing links, and researching keywords.