Without a strategic goal, no suitable KPIs

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Firstly, however, you have to define strategic goals or the services to be delivered in a company in order to then determine indicators against which these goals, for example lead generation , can be evaluated. The KPI then shows the deviation from the respective target value. If you were to look at any measurement data at random, the numbers might be interesting, but they could not georgia phone number data be evaluated in a targeted manner. For example, if the goal of a company is to generate more leads, metrics such as increasing the number of followers on social media channels are of relatively little use if no leads are generated as a result. In this case, the number of leads generated must be evaluated. Of course, the KPIs are different for every company because they pursue different strategies. One company may focus on increasing brand awareness, while another may focus on increasing newsletter subscriptions.





Measure only actionable metrics


It's therefore crucial to only collect data that provides meaningful values ​​for a specific goal. KPIs must be set with a strong focus on the purpose. Often, the flood of data can overwhelm you, making it difficult to see the forest for the trees. Therefore, you should maintain a clear focus on actionable metrics and thus establish priorities. Limit yourself to a few, but relevant, KPIs and plan sufficient time for evaluating them.