Adoption on the Rise, But Not Without Challenges

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The launch of the tool comes amid new global research commissioned by SAS from Coleman Parkes, Generative AI Global Research: Strategies for a Competitive Advantage , which surveyed 1,600 decision makers around the world. The study explores GenAI adoption across major industries, highlighting opportunities and challenges.

The research paints a picture of great excitement: 86% of companies have already started investing in GenAI and one in five plans to adopt it at the enterprise level in telegram data the near term. However, the rush to experimentation often happens without adequate preparation. Only 10% of companies consider themselves fully prepared to comply with emerging regulations, while fewer than one in twenty have reliable systems in place to assess bias and privacy risks in large language models.

Despite these weaknesses, the initial results are encouraging. 89% of companies report an improvement in employee satisfaction, 82% report a reduction in operating costs, and another 82% observe an increase in customer loyalty.

The main challenges are mainly the lack of clear governance frameworks, poor integration with existing systems, difficulty in measuring return on investment and the lack of specialized skills. According to Bryan Harris, Executive Vice President and CTO of SAS, “with every new technology, organizations have to go through a discovery phase, separating the hype from the reality. We have arrived at this point with GenAI”.

The GenAI Maturity Assessment is available free of charge on the SAS website and represents a useful starting point for all organizations that wish to approach the adoption of GenAI in a structured, safe and effective way.

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