Mother's Day SMS: Effective Communication Strategies

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If you have already downloaded the Marketing Calendar , you know when one of the most beloved holidays is celebrated: Mother's Day . The exact date changes every year but punctually , on the second Sunday of May , the day arrives in which the great work of mothers is celebrated . Who, in fact, will not buy at least a small gift for their mother? It is no coincidence, in fact, that it is one of the most celebrated holidays in Italy, and consequently one of the most interesting occasions to communicate with your customers and users. This post is dedicated to how to best create and plan marketing and SMS campaigns for Mother's Day , without forgetting other useful tools and channels, such as WhatsApp .

Why create a marketing campaign with WhatsApp and SMS for Mother's Day?
In addition to being a much-loved and heartfelt holiday, according to Statista , over the last ten years, total spending on Mother's Day in America has gone from 18 billion to more than 31 billion in 2022. Every year, spending has increased, confirming the importance that this day has in people's lives: with your communication, you can guide and help your customers in choosing the perfect gift.

But it’s not just about managing promotional aspects: reaching out to your customers on the occasion of such a beloved holiday will help you create a relationship with them that goes beyond the simple sale of a product. Using a multi-channel platform like Studio , you can build this relationship consistently, through two-way conversations and putting customers at the center as people with their uniqueness. This is the basis of conversational marketing .

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Mother's Day SMS
Planning your argentina phone number data marketing activities in advance will allow you to better prepare for this holiday. In this way, not only will you be able to remind your customers to make a purchase a few days before, but you will be able to guide them, in the preceding weeks, in the choice of gift, with a more structured campaign. In fact, if many people celebrate this occasion, just as many could risk forgetting, so start sending SMS for Mother's Day to your customers a few weeks in advance . In this way, you will remind them of the holiday and you will be able to offer them many gift ideas at your store or business, before your competitors do.

You can use SMS sending to:

remember the date of mother's day
give little suggestions on what to give as a gift
remember your opening hours
promote themed products
announce Mother's Day events you're organizing.